The Los Angeles Dodgers announced a partnership with Red Bull on Tuesday, making the brand the Official Energy Drink Partner of the Dodgers.
With the partnership, Dodgers players will have custom coolers with Red Bull and Red Bull Sugarfree during games, and fans have access to drinks like a specialty cocktail exclusive to Dodger Stadium.
On top of that, the Dodgers and Red Bull will “collaborate on community-focused initiatives alongside the Los Angeles Dodgers Foundation, supporting programs that uplift neighborhoods across Los Angeles and invest in the next generation of athletes and leaders.”
“We couldn’t be more pleased to join Red Bull in this exciting partnership,” said Dodgers Executive Vice President & Chief Marketing Officer Lon Rosen. “We know our fans will enjoy the added pleasure of savoring Red Bull beverages as part of their Dodger Stadium experience, and we are eager to embark upon this relationship.”
Full Dodgers Press Release
The Los Angeles Dodgers have announced a partnership agreement with Red Bull®, naming the iconic energy drink the Official Energy Drink Partner of the Dodgers. This collaboration joins two global brands united by performance, innovation, and a shared commitment to delivering unforgettable memories – elevating the Dodger Stadium experience and celebrating the unmistakable spirit of Los Angeles.
“We couldn’t be more pleased to join Red Bull in this exciting partnership,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “We know our fans will enjoy the added pleasure of savoring Red Bull beverages as part of their Dodger Stadium experience, and we are eager to embark upon this relationship.”
Dodgers players will have Red Bull® Energy Drink and Red Bull Sugarfree available in custom coolers during games. Fans can also enjoy Red Bull beverages throughout Dodger Stadium concessions, including a specialty Red Bull cocktail created exclusively for Dodger Stadium. Red Bull Energy Drink 8.4 fl oz and Red Bull Sugarfree 8.4 fl oz are both NSF Certified for Sport®.
Red Bull will amplify the electric atmosphere of Dodger baseball by unlocking surprise upgrades for fans at selected games and activations in Centerfield Plaza. With additional details to be shared throughout the season, Red Bull will also “give wings” to the Dodgers and their fans through content innovations and onsite experiences.
Together, the Dodgers and Red Bull will also collaborate on community-focused initiatives alongside the Los Angeles Dodgers Foundation, supporting programs that uplift neighborhoods across Los Angeles and invest in the next generation of athletes and leaders.
This partnership with Red Bull marks the first time Dodgers have instituted an Official Energy Drink Partner, though they have partnered with brands like PRIME in the past. Red Bull has never partnered with an MLB team before, but has partnered with individual players—such as Kris Bryant and Anthony Volpe—in recent years.
How Much Do the Dodgers Make in Sponsorships?
The Dodgers have become the wealthiest team in baseball largely in part to the amount of partnerships they form with local and international brands.
Forbes estimates the Dodgers will be the first North American team in any sport to reach $200 million in annual revenue from sponsorships.
Currently, LA is one of five MLB clubs above the $100 million mark, with the Yankees, Red Sox, Cubs and Braves also hitting that mark.
What do you think of the Dodgers’ newest partnership?
