SportsNet LA will officially launch on February 25 and provide Los Angeles Dodger fans with 24/7 content about their team. Time Warner Cable and the Dodgers made the deal after the 2013 season and created a partnership to bring the team its’ own regional channel. The channel will air all spring training games, as well as all regular season games that aren’t on national television, but have yet to be picked up by other major cable distributors.
According to Tom Hoffarth of the LA Daily News, a Dodger executive discussed the channel and Time Warner’s chances of full distribution:
Dodgers executive vice president and chief marketing officer Lon Rosen would only say the team was in ‘active negotiations with all distributors’ and it’s an ‘ongoing process’, while directing fans to the www.INeedMyDodgers.com website for the time being.
Rosen added more on Time Warner and excitement about the new channel:
The excitement and immense support we’ve had has been remarkable for the channel, Rosen said. We have faith in choosing Time Warner Cable are our partner and we know know Dodger fans will be clamming for all the content that will be offered on fair terms.
Without deals with big cable providers such as DirecTV, Dish Network and Cox Communications, the fans with those distributors won’t be able to watch any Dodger games unless they’re on national television. To not interrupt any regular season games, deals would have to be made by March 21 because the team begins the season on March 22 in Australia. Last season, the Dodgers were found on Prime Ticket and KCAL-9, but their contracts expired and the organization decided to sign a lucrative deal with Time Warner Cable, much like the Los Angeles Lakers did after the 2012 season.
Dodgers fans have to remain hopeful that their cable distributor will pick up the channel in order to see their team all season long.
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