Dodgers Get One Step Closer to Sponsorship Patch on their Uniforms

It appears the Dodgers are getting closer to having a sponsorship patch on their jerseys. Earlier this week, Bill Shaikin of the Los Angeles Times reported that the Dodgers hired Excel Sports Management to help them get a deal for jersey patches (as reported by the Sports Business Journal).

Excel Sports Management recently helped the Los Angeles Angels get jersey patches, so clearly, the Dodgers are looking to make a deal happen.

Shaikin said that when the Angels started looking for the deal, Excel told them it would take about a year to get the deal done. However, they were able to do it in eight months.

So, if the Dodgers just hired Excel, sometime either late this season or in the offseason, a deal could be consummated.

While it may be weird for Dodger fans to have to see their jerseys with sponsorship patches, it’s easy to understand why a team would want to do this.

They can generate a ton more revenue by just having a little patch on their jersey, and I’m sure for a team like the Dodgers — the second-most valuable MLB franchise according to Forbes at $4.075 billion — it won’t be very difficult to find a sponsor.

So for Dodger fans who are very unhappy about the idea of their jerseys having a sponsor on them, the good news is, it likely won’t come this year. So, my advice would be to enjoy the clean jerseys while they’re here, because the Dodgers are clearly preparing to get a sponsor.

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